Our Approach
In 2 days, we ran 6 interactive focus groups testing 5 different prototypes.
Step 1
Define Test Parameters
Participants stress-tested liner prototypes by completing two different heavy recipes: one sticky and one liquidy
Step 2
Focus Group Sessions
Two-hour sessions exposed consumers to the entire product usage cycle – prep, usage, serving and storage
Step 3
Gather Insights
Consumers were asked to evaluate the features of each prototype
Insights
Quality and fit were key drivers of user experience and buying decisions. Customers also preferred a more streamlined design.
Results
Our client leveraged data to move forward with the simplest design, mitigate losses through preliminary research, and increase shelving positioning and sales by 22% YTD.
