Consumer insights. Delivered.

We curate comprehensive product and packaging narratives to empower unparalleled consumer understanding and drive innovation.

ExplorationXP
DevelopmentXP
ValidationXP
CommercializationXP

RenovationXP

No one size fits all here.

We consider each business objective and market opportunity to create customized solutions that empower true consumer transparency.

Impact

Our equation is simple:

Future-proof evolution calls for a fresh take on consumer understanding. We transform data points into robust storylines by combining qualitative, quantitative, sensory, and agile insights and creating dynamic product and packaging narratives. When you can see the whole picture, innovation comes naturally.

Approach

Yet our solutions are prolific.

We create insights strategies using our own patented, industry-leading methodologies, from cutting-edge sensory booths to commercial kitchens designed to bring companies and their consumers together. For example, our QSR clients leverage our CLT tasting rooms, focus group areas, Innovation Hub, and state-of-the-art facilities and appliances to transform strategy into reality.  

Case studies

But don’t take our word for it.

For each project and client, we curate a customized strategy utilizing our unique methodologies. Check out the case studies for a peek into how Curion partners with clients to harness the full spectrum of their products’ potential. 

Events & News

You're always part of the conversation.

From eye-opening webinars where we learn and consider the future together to insights-focused events to inject a fresh perspective and food for thought, visit our News + Events section to stay in the loop.

When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success. Daniel Perez, Senior Manager of Consumer Insights at Grupo Bimbo, took the stage with Katie Fellows, SVP of Client Services at Curion during Quirks NY on July 19th.
How, exactly, do our five senses stimulate our desire for quick-service eateries, and affect our emotions as a result? When consumers are immersed into the restaurant experience, sensory stimulations are impacted, sometimes without even realizing it. In the order of how we’d experience these stimuli (sight, smell, sound, touch, and finally taste), concepts and strategies are outlined that can lead to winning solutions for quick-service restaurants.
Sensory and emotional profiling provides nuanced, multi-faceted insight into consumers’ emotional experiences, highlighting opportunities to increase guest connection, brand loyalty, and repeat purchases. When quick-service brands leverage their understanding of consumers’ emotional responses to their products, they can connect to diners on a deeper level and provide solutions to important consumer needs.