Following her passion for in-depth understanding of human perception and behavior, Shilpa is experienced in creatively incorporating novel neuro-behavioral and emotional measures to traditional consumer research methodologies. She approaches research with a holistic lens leveraging various qualitative and quantitative techniques to turn data into stories. Shilpa comes to Curion with her experience in sensory science and product development at CPG companies like Kellogg’s and Mondelēz. She is also a trained QDA moderator. A statistics enthusiast, Shilpa holds a Ph.D. in Food Science with a focus on sensory and consumer research from the University of Arkansas.