Our Approach
In order to isolate the fragrances of each and test their new formulas against the originals, Curion used our state of the art qPOD® technology. To replicate in use, both products’ scent were released into the innovative aroma chambers and participants recorded their reactions and senses.
Insights
Consumers recorded a strong base odor, and weak level of fragrance within the new formula.
Both products scored slightly higher through qPODs® than neat out of the bottle.
The prototype of Fragrance B tested slightly better than Fragrance A overall.
Results
Their new version of the product with increased fragrance levels has since gone
to market and performed very well next to their original product line, doubling our client’s rate of repeat purchase.
1
200 consumers who previously used the products in their homes were recruited.
2
Participation included a two-part interactive sensory study
- Scents of the formulas were isolated and released separately into the innovative aroma chambers of the qPOD’s®.
- A POP test was then conducted for consumers to experience the products neat from their original bottles.
3
Consumers were asked questions surrounding odor, fragrance, and parity after each product evaluation.
4
This process was repeated for both fragrances of the dish soap, and then compared against current formulas.
