Our Approach
Step 1
Recruit
Curion recruited participants actively involved in a competitive sport and possessed knowledge of their energy levels while completing cardio workouts.
We took the fleet of stationary bikes to transform the multi purpose rooms into spin studios where we could capture mid-workout insights.
Step 2
Transform
Participants worked out for a total of 60 minutes, broken into three 20 minute sessions.
Before each session, participants tried a different sports drink formula to provide a window into the products’ performance during common demand moments.
Step 3
Sample
Immediately after each workout, participants filled out a survey covering performance, overall liking, and specific flavor attributes.
NASM certified personal trainers oversaw each training session, monitoring each participant’s heart rate and ensuring optimal speed and resistance for their fitness level.
Insights
- Participants perceived a noticeable difference between the new formula and the traditional formula.
- When directly comparing the new and traditional recipes, consumers favored the traditional recipe.
Results
Using our insights, the client realigned their new recipe to capture the taste and experience consumers’ craved. After running a follow up test and finding drastically improved results, the client launched an improved formula knowing it would provide the same tried-and-true energy and flavor.
