Our Approach
1
Research
We conducted preliminary research to ensure the styling directions covered each metric needing to be tested.
2
Recruit
We recruited consumers with a wide spectrum of hair consistency and texture, from straight to curly.
3
Test
Participants hair washed and blowdried their hair, then followed detailed directions to style their hair with the device.
4
Record
They immediately filled out a survey to record their experience.
Insights
- Round brush + VBS outperformed the The Round Brush + Cool Shot in terms of shine, smoothness, softness, and comfortability.
- The Paddle Brush performed as expected, with the exception of smoothness.
- A third of participants indicated both the Round and Paddle Brush had too little bristle tension.
Results
The client realigned their product with consumers’ feedback, resulting in a highly successful market launch. As the hot air dryer quickly gained traction, it successfully filled the market gap and exceeded consumer expectations.
