Our Approach
Curion conducted a benchmarking study to measure our client’s sunscreen performance against 10 top performers in the category through a 10-week blind Home Use Test.
Audience
Panelists who had purchased and used sunscreen with a minimum of SPF30 in the past 12 months were recruited.
Testing
Over a two-week period, participants used the test products as they normally would, using each one at least 3 times.
Results
The insights gained allowed for our client to improve their weakest sunscreen product. Our client was able to provide sales claims to retailers and go to market faster, driving the new sunscreen formulation to become one of the top 3 products in the market across national retailers.
Insights
- Scent liking had the largest impact on customer satisfaction, where tropical and beachy fragrances had the most appeal.
- The strongest positive drivers were related to skin benefits, gentle protection & application.
- Key negative drivers were undesirable skin feel, messy application & undesirable residue.
- One of the client’s sunscreen product was identified as having best overall liking & scent, while another was a bottom performer on overall liking and scent.
Positive Drivers
Skin Benefits
Protection
Application
Negative Drivers
Undesireable Feel
Undesirable Application
Undesirable Residue
