Our Approach
1
Recruit
We recruited participants who owned an induction stove to cut down on the user learning curve.
2
Test
Participants came into facilities to test the product in pairs of twos, four times a day, for three days.
3
Evaluate
The corresponding app led participants through the cooking experience with a moderator asking specific questions about different situations.
4
Observe
All sessions were live-streamed to provide an in-context insight into the consumer experience.
Insights
- Functionality was the most important driver of UX for both the stovetop and app.
- Participants rated ease of use over design appeal and application compliance.
- Prototypes needed to be adjusted to focus more on simplicity and aligning with intuitive use of the product, even at the expense of aesthetics.
Results
The client pivoted the design to a more user-friendly mechanical experience and positioned their product to successfully gain a significant share of the induction oven industry, which is expected to grow by 1.08B from 2021-2024.
