Our Approach
The client worked closely with Curion to develop an ideal product testing method countrywide, leveraging Curion’s Image Map Element, a heatmap tool available within their Digital Solutions toolkit.
To provide feedback, the 300 recruited consumers went online and filled out a short survey that included image and video stimuli of how the machine can be used to prepare instant oatmeal.
The information was then provided in the form of a heatmap – showing us the parts of the machine that consumers liked and disliked the most.
Results
Using tools available in Curion’s Digital Solutions Toolkit, the client was able to glean several important insights about their instant oatmeal dispensers including flavor offerings, price point, and design.
Information was presented to the client’s R&D team, with a decision to optimize the product further based on Curion’s research with plans to launch in market after making some improvements.
This decision allowed the client to mitigate risk and use the time, efforts, and expenses saved to optimize prior to launch.
Insights
Thanks to heatmap technology, the client was able to gather information on what specifically consumers liked about the look and use of the machine.
Additional Findings Include:
65% expressed purchase intent.
Consumers expect it to be fast and convenient.
Consumers are looking for a clear door so they can watch their oatmeal being made.
80% expect the quality to be the same or better than at home.
Consumers are willing to pay $1 – $1.99 per cup of oatmeal.
