Our Approach
Curion’s elevated approach to liquid testing unlocked comprehensive product understanding, fueled the ultimate wine-fueled bubbly beverage and consumer-aligned branding, and positioned the client to disrupt and impact the RTD industry with effervescence.
Step 1
Recruit
Curion recruited wine-loving consumers who’d consumed wine in the last month and were open to unconventional alcohol products.
Step 2
Discover
Participants sampled 8 different flavors with 2 different carbonation levels over 2 days.
Step 3
Gauge
For each product tested, participants recorded flavor intensity, concept, color, and carbonation preferences in a questionnaire.
Step 4
Explore
Participants were shown different packaging options and indicated which best suited the products.
Results
Curion helped the client create the perfect sparkling beverage, and the immersive liquid testing also connected consumers’ perceptions across the entirety of the product experience to inform consumer-aligned packaging and branding. Constellation Brands launched an innovative and original new product designed to delight wine and seltzer lovers, filling a desired market gap and introducing a welcomed expansion to the RTD industry so consumers can truly Wine Your Way – however, wherever and whenever they want.
