Our Approach
2 days. 6 interactive focus groups. 5 different prototypes.
Step 1
Define Test Parameters
Consumers were asked to stress test each liner prototype by making two recipes. One recipe was heavy and sticky, the other was heavy and liquidy.
Step 2
Focus Group Sessions
Two-hour sessions exposed consumers to the entire product usage cycle – prep, usage, serving and storage.
Step 3
Gather Insights
Consumers were asked to evaluate the features of each prototype.
Insights
- Quality and fit were extremely important for the users experience and buyers choice.
- If the liner didn’t fit well, no other feature could make up for it.
- A simple design was preferred and had better functional acceptance.
Results
- Although consumers often claim to want more out of products, simpler designs that are easier to use tend to preform best.
- Our client was able to use data collected in discussions with retailers to negotiate better shelf positioning, which increased sales.
- Legacy brands often have strong performing products, and research shows that sometimes, proposed enhancements are not always better.
- Curion mitigated risk of failure and saved the client’s R&D and marketing millions.
