2020 is year that will go down in history as the start to a new revolution, the Innovation Revolution. COVID-19 has forced every sector of life to pivot and adapt in order to survive. Large scale abstract thinking and creativity are carving out new ways of solving problems. Old processes are being replaced sooner in the development cycle as R&D optimizes to increase companies’ bottom lines. Because consumer priorities have never been more mercurial, organizations must be able and ready to pivot on a moment’s notice.

“These days, consumers are switching to a more minimal approach and are making investments in brands they really care about. Brands who want to succeed in the modern beauty industry have to first recognize that and then act accordingly."

There’s no silver bullet that’s going to fix the economy and bring us back to where we were — we all have to just keep putting one foot in front of the other.

Sean Bisceglia shares why in-person research methodologies – from focus groups to category appraisals – are so important.

Thank you to everyone who attended. With your support, Curion was able to donate $10,775 to Feeding America

On April 8th, Curion, a leading consumer insights company, launched two promotions to support Feeding America®’s COVID-19 Response Fund.

Though digital testing is a viable temporary solution, online research alone lacks the capacity to become the new normal.

From virtual focus groups to video diaries… ‘Consumers really want to talk now’

Curion, a leading research and consumer product testing firm recently launched LifeLabs.™ an in context-testing approach that allows brands to study the way consumers use their products.

By trying the item at gyms, bars, restaurants and other places where it’s likely to be used, Sean Bisceglia with Curion said companies are increasing the chance that it will be a success.

How big companies test things, remove bias, and innovate forward with Keren Novack, VP of Client Services, Curion