What’s the key ingredient that can save national brands hundreds of millions of dollars in cost? The answer: Consumer Research. When you integrate consumer research and make it the forefront of decision-making, you’re prioritizing consumer delight, as well as operational efficiency.
Over the course of his career, Jordan has used this secret ingredient to create successful, national product launches. But what happens when a new product is such a runaway success that it impacts supply chain? How can brands secure the BEST option for their supply while maintaining product quality? To answer these types of questions Jordan relies on Curion, with their national network of consumer recruitment services and testing locations. Understanding guest feedback, with consumer insights firmly planted as the most crucial element, results in choosing the best possible operational changes.
This presentation dives into how consumer insights and sensory research shines a brighter light on notable supply chain changes to provide the best outcome for companies and their consumers.
Key takeaways:
- Consider spotlighting consumer research prior to major supply chain decisions to protect multi-million dollar investments.
- Look beyond traditional supplier recommendations or in-house learnings – not only to avoid bias but to capture deeper insights through product testing and industry-recognized consumer insight methods.
- When considering supply chain changes, determining the best possible option requires a deep analysis to maintain the quality of what consumers want and expect.
About Fast Casual QSR Summit:
The Fast Casual Executive Summit brings together an experienced group of restaurant professionals whose common interests and concerns are brought to the table for open discussion in a fun and relaxing environment. This exclusive event is reserved for top-level restaurant executives — leaders and innovators of the fast casual industry. We bring together an experienced group of restaurant professionals whose common interests and concerns are brought to the table for open discussion in a fun and relaxing environment.
About Curion:
Curion specializes in delivering impactful insights to the world’s top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary Product Experience and Performance (PXP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world’s leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.
