A splash of flavor in product testing excites new developments in beverages.
Curion’s Director of Client Services, Rebecca Maine, partnered alongside The Kraft Heinz Company’s R&D Sensory Scientist Samantha Farmer at Quirks Chicago 2023 in our session:
Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that consumers love.
During this session, we unveiled how our hybrid process combining exploratory qualitative research with robust quantitative consumer feedback delivers the most complete understanding of how to design a product successfully in days, not months nor years. This will ensure that you get to market while the insight still resonates, not missing the trend due to long, costly, iterative research cycles.
Watch the session on how Gen Z’s preferences were pouring out of this study, resulting in maximal thirst-quenching opportunities for Kraft and their consumers!
Key takeaways:
- Hybrid research is required to keep up with the pace of today’s consumer and the challenging timelines of innovation.
- Co-creation helps us rapidly identify optimal levels of key product attributes, e.g. color and flavor, giving consumers a metaphorical seat at the lab bench.
- Learn how you can increase brand loyalty and repeat purchase with your consumers by nailing the product the first time.
The Quirk’s Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. It’s designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations.
Quirk’s Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.
