A new fragranced household wipe prototype delights consumers and outshines its existing line and competition, making room for a clean sweep for product success.
Knowing that fragrance is a key driver of repurchase, the fastest growing global organic soap brand was looking to increase repeat purchase among consumers by increasing ingredient levels in two of their liquid dish soap scents.
A major flavor and fragrance manufacturer wanted to assess acceptance and purchase interest of two fragrance candidates with respondents experiencing the full product usage cycle.
