Bring your products to life
Through insights with a pulse.
Our in-context approach provides transparency into how your consumer interacts with products amid their day-to-day lives. Whether that’s stashing a snack bar in their purse for later or making a meal in a crunch, genuine insights come through real-life situations.
The Power of In-context Research
Capture Variation
Leverage the benefits of biases, reduce market failure, ensure package messaging communicates the message that you want to get across at a glance.
Involve your Consumers
Bring the consumers back to center of the brand by getting closer to your consumers in the environments of their lifestyle.
Optimize Your Marketing
Cost effectively LifeLabs™ will help you with optimizing your attribution marketing strategy.
Life happens, authentic insights follow.
Imagine this: a consumer is finishing a quick grocery run, spots a LifeLabs station, and grabs a granola bar. They snack on it as they finish their shopping and notice it’s quite challenging to unwrap while multitasking, or it’s too crumbly to eat while walking around. The truth is, consumers aren’t going to encounter products in a lab, but throughout their every day lives.
Real-Life
In the moment insights:
- On location by target demographic
- In life naturally immersive context
- Capture quantitative/qualitative responses in the moment
Simulated
Controlled environment, uncontrolled interactions:
- Specified pre-recruit of your consumers
- Customized and Controlled Environments
- Create real life to capture responses
