XP Xperience Performance
Seamlessly connecting your brands to your consumers.
Product Experience Performance (PXP™) is our platform to connect companies and their consumers. Our Curion teams collaborate every day and are dedicated to guiding you through your product insights journey, with a seamless transfer of knowledge at every step.
Identify Needs & Wants
Discover undeveloped whitespace opportunities and Identify blue ocean strategies.
- FuelXP™
- Shopper Journey
- Attitude & Usage
- Segmentation
Conceptualize Breakthrough Ideas
New product prototypes and trial techniques built to break the boundaries of innovation.
- CLTs/HUTs (guidance)
- QSI™
- Curion QDA®
- BluePrint
Build Confidence in Your Launch
Interpret the authenticity of the product idea with testing, resulting in clarity for market preparation.
- Curion Score™
- CLTs / HUTs (confirmatory)
- LifeLabs™
- Category Benchmarking
Perform and Optimize
Develop product marketing and emotion-led advertising to engage consumers for optimum performance.
- Brand Tracking
- Brand Stretch
- Claims Testing
- In-Market Assessment
Continue Delivering Results
Reassess and enhance product performance with revised explorations and reinvention.
- Curion Score™
- Discrimination Testing
- PROP™
- Curion QDA®
Wherever you are on your product testing journey, we will meet you. Our PXP™ platform allows multiple ways to partner with us so you can jump in at any stage, any time, and still see the full force and long-term benefits we bring to you.
How We Do What We Do
Dedicated Team
Operational Efficiencies
Best Practices
What This Means To You
Agility
Time Savings
