Rachel Buss, Director of Client Services at Curion, takes us inside the mind of today’s restaurant guest. What are the trends to watch? How can you tell if a product launch will hit it big? Buss, an experienced end-to-end qualitative and quantitative consumer researcher, covers all of it, and shares best practices to truly gauge the pulse of the foodservice consumer.

Listed to QSR Uncut’s podcast featuring Rachel buss here.