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We Need More Back-End Innovation! Lessons for R&D Validation from Front End Innovation
We Need More Back-End Innovation! Lessons for R&D Validation from Front End Innovation 690 388 Curion Insights

Authored by Richard Heath, Chief Innovation Officer and lead of Curionblue, Curion AI has transformed front-end innovation. Back-end innovation, where real prototypes meet real consumers, is next. Curion Chief Innovation…

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Beauty Reformulation & The Consumer Experience: How Much Change Is Too Much?
Beauty Reformulation & The Consumer Experience: How Much Change Is Too Much? 690 388 Curion Insights

Authored by Kristen Kelly, Director, Strategic Insights, Curion A favorite foundation suddenly doesn’t spread quite the same. A moisturizer feels heavier. A product that once disappeared effortlessly into the skin…

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What We Learned at TMRE 2026
What We Learned at TMRE 2026 690 388 Curion Insights

Nine ideas shaping the future of consumer insight, brand growth and decision-making TMRE 2026 in Denver brought together a wide range of perspectives, but one clear message came through: the…

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From Experimentation to Impact: CRC 2026 Takeaways Reveal the Future of Insights
From Experimentation to Impact: CRC 2026 Takeaways Reveal the Future of Insights 690 388 Curion Insights

Five lessons for turning technology, human understanding and trusted data into better business decisions Curion was represented at the Corporate Researchers Conference (CRC), hosted by the Insights Association in Chicago…

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What Earns a Place in the Lunchbox?
What Earns a Place in the Lunchbox? 690 388 Curion Insights

Authored by Emily Simmers and Jackie Lipkowitz, Directors, Strategic Insights Brands can win the cart with a protein claim and still lose the lunchbox. 54% of parents with kids ages…

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Cultural Authenticity in Food Trends for Long-Term Product Success
Cultural Authenticity in Food Trends for Long-Term Product Success 690 388 Curion Insights
Viral food trends like Dubai chocolate and matcha are everywhere. Learn why cultural authenticity, not speed, drives long-term brand success. read more

Scentmaxxing Isn’t New, the Internet Just Finally Gave It a Name!
Scentmaxxing Isn’t New, the Internet Just Finally Gave It a Name! 690 388 Curion Insights
Fragrance layering, hygiene routines, and scent collections aren’t new. Curion’s survey data shows the habits behind scentmaxxing and what they mean for brands. read more

She’s Not Walking Away From Packaged Food. She’s Reclaiming Her Kitchen.
She’s Not Walking Away From Packaged Food. She’s Reclaiming Her Kitchen. 690 388 Curion Insights
New research reveals that homesteaders aren’t abandoning packaged food. They’re reclaiming control, trust, and authority in their kitchens. Learn what CPG brands should do next. read more

Fitness Tracker Wellbeing Research: When the Data Arrives Before the Feeling
Fitness Tracker Wellbeing Research: When the Data Arrives Before the Feeling 690 388 Curion Insights
Curion’s fitness tracker wellbeing research of 2,562 U.S. adults finds 84% of users feel better, but the benefit is not tied to behavior change. read more
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