Remember LifeLabs? The cutting-edge in-context methodology that illuminates how consumers interact with products as they go through day-to-day lives?

In Spring 2020, we were in the midst of forming partnerships with organizations such as office buildings, airlines, grocery stores and gyms to provide opportunities for consumers to test out new products in the environment where they would be consumed: post-workout, on the go, or in the middle of the work day. Everyone remembers what happened next: the novel Coronavirus that closed doors across the country and sent workers, exercisers, and travelers to their homes for the foreseeable future.

Needless to say, we delayed the launch of LifeLabs and channeled our energy into developing our Digital Solutions Toolkit and other capabilities that could connect companies with their consumers safely. Even when it felt like in-person testing would never return, we never questioned the relevance of in-person insights.

While we reopened our doors in June and July of 2020, the constantly changing regulations made it difficult to reliably conduct in-person in-context insights for around a year and a half. As a result, forming comprehensive product narratives has proved to be much harder and require several more layers of planning and strategy.

Now that around 70% of the population has been vaccinated and establishments are welcoming back patrons, the stage is once again set and primed for LifeLabs to uncover authentic, in-the-moment insights that take place throughout consumers’ real lives. Without being able to understand their product from a dynamic, in-context perspective for a year and a half, companies are more desperate for the high quality, pivotal insights we created LifeLabs to produce.

Our relaunch of LifeLabs comes at the perfect time and will help companies realign themselves to meet consumers’ new set of expectations. As consumers rebuild their “normal” day-to-day lives, companies must reconstruct their understanding of how consumers interact with their products. LifeLabs will provide another layer of understanding that provides insight into candid consumer behavior in the moment, reintroducing in-context, in-person insights in an innovative, prolific manner.

Remember LifeLabs? The cutting-edge in-context methodology that illuminates how consumers interact with products as they go through day-to-day lives?

In Spring 2020, we were in the midst of forming partnerships with organizations such as office buildings, airlines, grocery stores and gyms to provide opportunities for consumers to test out new products in the environment where they would be consumed: post-workout, on the go, or in the middle of the work day. Everyone remembers what happened next: the novel Coronavirus that closed doors across the country and sent workers, exercisers, and travelers to their homes for the foreseeable future.

Needless to say, we delayed the launch of LifeLabs and channeled our energy into developing our Digital Solutions Toolkit and other capabilities that could connect companies with their consumers safely. Even when it felt like in-person testing would never return, we never questioned the relevance of in-person insights.

While we reopened our doors in June and July of 2020, the constantly changing regulations made it difficult to reliably conduct in-person in-context insights for around a year and a half. As a result, forming comprehensive product narratives has proved to be much harder and require several more layers of planning and strategy.

Now that around 70% of the population has been vaccinated and establishments are welcoming back patrons, the stage is once again set and primed for LifeLabs to uncover authentic, in-the-moment insights that take place throughout consumers’ real lives. Without being able to understand their product from a dynamic, in-context perspective for a year and a half, companies are more desperate for the high quality, pivotal insights we created LifeLabs to produce. Our relaunch of LifeLabs comes at the perfect time and will help companies realign themselves to meet consumers’ new set of expectations. As consumers rebuild their “normal” day-to-day lives, companies must reconstruct their understanding of how consumers interact with their products. LifeLabs will provide another layer of understanding that provides insight into candid consumer behavior in the moment, reintroducing in-context, in-person insights in an innovative, prolific manner.