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If everyone is disrupting, how does one stand out? Consumer behavior and purchasing has been upended by historical and social events throughout history, and brands respond with increased competition to the point where even disruption has become commoditized. Curion's Michael Nestrud, PhD., VP of Strategic Accounts, spoke on stage with Campbell's Frank Rapacki, Director of Front of Funnel Innovation & Sensory Design at FEI 2023 in this session: Front End of Innovation: Breaking through in a market of disruptors.
Curion announces its accreditation and A+ rating awarded by the Better Business Bureau (BBB). This achievement underscores Curion's dedication to delivering exceptional customer service and high-quality consumer research and insights. The A+ rating from the BBB acknowledges the company's unwavering dedication to providing best-in-class research, insights, and customer service, as well as qualities such as trustworthiness, honesty, transparency, responsiveness, and honorability.
Consumer research can often feel daunting and out of reach for many breweries looking to get feedback on product quality or acceptability during new product development, especially when resources are scarce. ASBC hosts a workshop where Molson Coors Beverage Company moderates alongside Curion to describe the benefits of consumer research, how to define the test objective, and how to organize and execute tap room surveys, focus groups, and Central Location Tests (CLT)/ Home Use Tests (HUT) at a low cost.
As a part of Authority Magazine's series called “5 Things You Need To Create a Successful Food or Beverage Brand”, Michael Nestrud, PhD VP, Strategic Accounts, dug in with impactful answers. "You should have enough knowledge about the purchaser of your product to create a vignette about them. Who are they? Why do they need this product? What similar products do they use? How often will they buy it? What types of shops will they find it at? Very rarely do brands use classic demographics as their primary targets anymore. Now it’s all about targeting behavior and beliefs."
Launching a new snack or bakery product line is a significant investment—in terms of financial outlay, time put in, resources expended, and other factors. Snack Food & Wholesale Bakery interviewed Curion's Director of Client Services, Rachel Orona, as she answers thought-provoking questions to learn more about developing and testing prototypes in snack and bakery environments.
Rachel Buss, Director of Client Services at Curion, takes us inside the mind of today’s restaurant guest.
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