In Market
Beyond the lab. Into the real world.
In Market testing shows you not only what consumers say, but what they do in a real-life setting. In a store. In a restaurant. At the point of sale. See how people discover, choose, and feel about your product as life happens, and learn how context, cost, convenience, and other factors shape those experiences and behaviors.
Custom testing in uncontrolled environments.
When you release your product into the wild, you need assurance that your product testing partner can execute with precision, capture product experiences at a granular level, and identify moments that matter, good and bad. Our team has multiple proprietary methodologies for connecting with consumers and understanding their behaviors and motivations.
We’ll share insights that enable you to:
How we execute in-market evaluations.
MissionRecruit & Send |
Geo-TriggeredPush Notification Intercepts |
QR CodeFeedback At or After Purchase |
InterceptsLive On-Site Interviews |
|
|---|---|---|---|---|
How |
Recruited consumers purchase and evaluate at a specified location | Mobile intercepts triggered by shopper location (pre/post purchase) | Feedback is collected via QR code, distributed through mailers, inserts, or on pack stickers | In-person interviews with shoppers or diners approached on site |
Who |
Pre-screened consumers matched to your target audience | Natural shoppers encountered during their trip | Organic purchasers after product use/consumption | Shoppers or restaurant guests recruited on the spot |
Pros |
Controlled recruiting with flexibility to target demographics or locations | Real-time impressions during and after purchase | Unfiltered reflections on motivation, satisfaction, and loyalty | Immediate in-context reactions with live moderator probing |
Cons |
Some bias, as respondents are told what to buy | Requires proximity to a participating location | Can add logistics and lift for on-site employees when distribution is at POS and completion rate can be low; ranging between 3%-5% | Limited to venue hours and requires field staff on site |
Use Cases |
Comparing products, experiences, or store execution | Understanding context, shelf impact, and purchase triggers | Exploring new launches, test markets, or considered purchases | Capturing on-site decision drivers, packaging, and dining experience |
See authentic insights. Naturally.
Schedule a meeting with a Curion research expert today. We’ll discuss your goals and challenges and show you how inMarket testing offers a real-world view of how consumers experience your product.