How We Work
Ignite. Develop. Deliver.
We meet you where you are in your Stage-Gate process with a product-focus lens that ensures your product wins in the real world. Our Ignite-Develop-Deliver model is driven by the desire to bring the best products to the world – products that consumers buy over and over. We offer qualitative and quantitative solutions for exploration and developmental research, claims and validation research, innovation research, and commercialization and renovation research. These include Curion’s proprietary methodologies, as well as industry-standard solutions – all carefully curated based on your goals.
Ignite
Understand your consumer.
What consumer needs and market gaps represent real opportunities for innovation? We perform extensive exploratory research to determine whether your product idea has the potential to succeed—before you make a significant investment in development.
Potential Solutions
Segmentation Studies, U&A Studies, Online Surveys, Focus Groups, IDIs, Online Communities, Mobile Diary Studies, Brand Equity Studies, Ethnographic / In-Context Research, Shopper Journey Exploration
Develop
Build better products.
We’ve got prototypes in hand. Now, it’s time to make sure your product has what it takes. We’ll test your product with real consumers, compare insights from those experiences against our data, and make recommendations for improvement.
Potential Solutions
HUTs, Ethnographic Research, Mobile Diaries, Co-Creation Sessions, Product Ideation Sessions, Product Preference Testing, CLTs, Focus Groups
Deliver
Drive commercial success.
We’re confident the product is ready to market. But we need to make sure it will succeed in market. Are there claims to push our product further? Did we nail the packaging? How are shoppers responding? Let’s uncover levers for growth.
Potential Solutions
Claims Testing, IDIs, Focus Groups, Package Testing, Shopper Research, Benchmarking & Competitive Testing, Product Preference Testing, Quick Voting, Rapid Quantitative Screening, Concept Testing, Open-Ended Video & Photo Feedback, Online Communities
Real consumers.
Real answers.
We recruit, screen, and verify real consumers from a 550,000+ person proprietary panel so every insight you get comes from the right people, not just any people.
Clarify your path to
product success.
Regardless of where you stand in the product lifecycle, we have the expertise and methodologies to replace doubt and second guessing with certainty and conviction. Let’s build a strategy that gets your product purchased again and again.