Our Company

Who we are drives what we do.

Beyond our capabilities, companies choose us again and again because of who we are and what we stand for. We’re product obsessed and proud. More than filling certain needs, products become part of who you are. Not because you buy them, but because you choose them. You trust them. You feel connected to them. You’re loyal to them.

Just like you keep coming back to your favorite products, the world’s top brands keep coming back to Curion. Here’s why.

Previous
Next

Our mission.

Through product research grounded in real consumer experience, we bring clarity to decision making and provide confidence that consumers will choose your product again and again.

Our vision.

To become the most trusted partner behind winning products.

Our values.

Integrity

Act openly, honestly, and respectfully. We are accountable for our actions, follow through on our commitments, and do the right thing, even when it’s hard.

Authenticity

Be yourself. Be sincere, speak your mind, genuinely listen, and be open to different perspectives.

Positivity

Meet challenges with creative solutions. We have the agility to adapt, improve, and move forward.

Curiosity

Passionately push boundaries. We are constantly looking for ways to learn, innovate, and deliver more value.

Collaboration

Teamwork wins every time. We trust each other, partner, listen, and engage with empathy.

Group of coworkers having dinner

A letter from Keren Novack, President.

Karen Novack

With a psychology degree and no clear path to what came next, I was fortunate to land at L’Oreal in R&D. I was fascinated by everything it took to bring a product to market, and how to make sure consumers choose that product over and over.

One of the things that attracted me to Curion (Tragon at the time) was the fact that I would be surrounded by people with such diverse backgrounds. Every day, I get to work with sensory scientists and food scientists. Psychologists and anthropologists. Mathematicians and marketers.

Everyone works from their own angle and expertise to see what others don’t about your product. But we all recognize that the only true expert is the consumer. We obsess over how products feel, perform, surprise, and create meaningful moments in the stories of real people.

It’s not just about product lifecycles. It’s about life.

I’m grateful that you’re taking the time to learn more about not just what we do, but who we are. I look forward to meeting you and starting a journey that connects your product with the world.

Keren
President of Curion

Half a decade of history, preserved in time.

Founded as a sensory product research company in 1974, Curion is still product obsessed, still innovating, and still creating and analyzing consumer experiences to predict product success.

In ancient Rome, Curio was an orator known for his innovative and visionary spirit. He could sway emotions and beliefs with the spoken word, and he etched his legacy in stone, literally, when he developed Rome’s first amphitheater. Curio’s fresh thinking and natural ability to connect with people inspired the Curion name.

1965
1974
1983
1991
1992
1994
2001
2004
2008
2009
2010
2011
2012
2014
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027+
1965
  • PVR Research was founded by Phyllis Vail
1974
  • Tragon Corporation was founded by Dr. Herbert Stone and Joel L. Sidel.
  • Quantitative Descriptive Analysis (QDA) was launched by Tragon.
1983
  • Capricorn tele-plus was founded by Patti Nelson, which later was rebranded to Q Research Solutions (QRS).
1991
  • Smith-Dahmer was founded by Ann Dahmer and Joan Smith.
1992
  • Dr. Herbert Stone and Joel L. Sidel co-authored “Sensory Evaluation Practices: Food and Science Technology Series.”
1994 – 1997
  • Dr. Herbert Stone sat on the IFT Board of Directors.
2001
  • Fragrance Booths were first launched in Old Bridge, NJ
2004
  • Dr. Herbert Stone served as President of the Institute of Food Technologists.
2008
  • RedJade was developed as a proprietary internal direct data entry program for Tragon
2009
  • Tragon launched it’s Qualitative Sensory Immersion (QSI)
2010
  • Dr. Herbert Stone received the ASTM E18 Peryam Award for contributions to the science of sensory evaluation.
2011
  • Dr. Herbert Stone awarded Institute of Food Technologists – Calvert L. Willey Distinguished Service Award.
2012
  • Launch of qPOD®, a customized portable olfactory device revolutionizing the testing of scents and aromas.
2014
  • RedJade was launched for across the industry use.
  • Dr. Herbert Stone awarded Institute of Food Technologists – Sensory and Consumer Sciences Achievement Award.
2017
  • QRS-Tragon was founded, based on a merger between Q Research Solutions and Tragon Corporation, forming one of the largest sensory and consumer products research companies in the US.
2018
  • QRS-Tragon announces corporate name change to Curion.
2019
  • Curion joins CFBN as newest cornerstone member.
  • Launch of eFive™, a service that quickly delivers reliable consumer insights and is both affordable for emerging brands and positioned to be part of the agile development process that large CPG companies require.
2020
  • Launch of Curion LifeLabs to conduct consumer testing in real-world settings.
  • Curion launches new merger and acquisition strategy to expand footprint.
  • Curion acquires PVR Research and expands services to deeper QSR solutions.
2021
  • Curion acquires Ravel to broaden its insight capabilities with deep expertise in qualitative and quantitative research, as well as product and service ideation.
2022
  • Curion introduces new podcast channel “Innovation, Insights & Impact.”
  • Curion launches new product benchmarking game-changer: The Curion Score™
  • Launch of Fuel, combining our JTBD capabilities into a solution that can be utilized in early stages of product innovation.
  • Curion announces new metropolitan state-of-the-art Atlanta area testing consumer center in Sandy Springs.
2023
  • Curion joined Better Business Bureau with A+ rating from consumers.
  • Curion awarded as a Quirks Top Company in Taste Test and Sensory Research
  • Curion explores AI effectiveness to advance the connection between people and brands.
2024
  • Nexus was established, starting with highlighting Curion’s AI capabilities and set to expand.
  • Curion Score™ PULSE launched as part of Curion’s Nexus Innovation Taskforce.
2025
  • QDA Day with UC Davis and Curion celebrates 50 years of Curion’s founding method, celebrated with the founders Dr. Herbert Stone and Joel Sidel.
  • Curion launches Poll PULSE, a rapid-response insights solution that captures real consumer opinions in hours.
  • Curion launches inMarket, real-world product performance solution that measures how products win in the moments that matter: on shelves, in carts, and in consumers’ hands.
2026
  • Curion and Blue Yonder Join Forces Expanding U.S. and U.K. Leadership in Product Insight and Innovation.
  • Curion launches Curionblue, a dedicated innovation team built to find, develop, and activate what product research will need next.
  • Curion receives ISO 9001 and ISO 27001 certifications.
  • Ignite-Develop-Deliver operations platform is launched.
2027+
  • Further exploration into new technologies and a push toward innovation to better connect brands to their consumers. Deep thought leadership expansion. Further growth and expansion of Curion through strategic acquisitions.

Join the Curion Team.

Be part of a team that’s passionate about products and dedicated to helping brands succeed. Explore open positions and start your journey with Curion.

View Open Positions

Start your journey to product success.

Get in touch with a member of the Curion team. See what we do. See who we are. And stop wondering if your product is good enough. Let’s discuss how our approach to product research enables you to make product decisions with clarity and confidence.

Let’s Talk
Search website...