Our Company
Who we are drives what we do.
Beyond our capabilities, companies choose us again and again because of who we are and what we stand for. We’re product obsessed and proud. More than filling certain needs, products become part of who you are. Not because you buy them, but because you choose them. You trust them. You feel connected to them. You’re loyal to them.
Just like you keep coming back to your favorite products, the world’s top brands keep coming back to Curion. Here’s why.
Our mission.
Through product research grounded in real consumer experience, we bring clarity to decision making and provide confidence that consumers will choose your product again and again.
Our vision.
To become the most trusted partner behind winning products.
Our values.
A letter from Keren Novack, President.
With a psychology degree and no clear path to what came next, I was fortunate to land at L’Oreal in R&D. I was fascinated by everything it took to bring a product to market, and how to make sure consumers choose that product over and over.
One of the things that attracted me to Curion (Tragon at the time) was the fact that I would be surrounded by people with such diverse backgrounds. Every day, I get to work with sensory scientists and food scientists. Psychologists and anthropologists. Mathematicians and marketers.
Everyone works from their own angle and expertise to see what others don’t about your product. But we all recognize that the only true expert is the consumer. We obsess over how products feel, perform, surprise, and create meaningful moments in the stories of real people.
It’s not just about product lifecycles. It’s about life.
I’m grateful that you’re taking the time to learn more about not just what we do, but who we are. I look forward to meeting you and starting a journey that connects your product with the world.
Keren
President of Curion
Half a decade of history, preserved in time.
Founded as a sensory product research company in 1974, Curion is still product obsessed, still innovating, and still creating and analyzing consumer experiences to predict product success.
In ancient Rome, Curio was an orator known for his innovative and visionary spirit. He could sway emotions and beliefs with the spoken word, and he etched his legacy in stone, literally, when he developed Rome’s first amphitheater. Curio’s fresh thinking and natural ability to connect with people inspired the Curion name.