The importance of odor-guard fragrance.
A major flavor and fragrance manufacturer wanted to assess acceptance and purchase interest of two fragrance candidates with respondents experiencing the full product usage cycle.
Armed with consumer insights, the client launched a new and improved product that quickly gained market share out preforming the competition 2 to 1.
Challenges:
- Delivering within the client’s limited budget.
- Procuring and distributing product with limitations.
- Avoid high shipping costs.
By implementing a HUT with curbside pick-up, Curion was able to avoid shipping costs while allowing safe distributions for the test product to consumers while staying within a tight budget.
Of the two cat litters tested, Curion’s research was able to identify the sample with the highest overall purchase interest for a new premium cat litter scent, as well as collect feedback on fragrance strength, quality, and performance to use in additional optimization.
The flavor and fragrance manufacturer was able to move forward with confidence that their product successfully meets the pet care brand’s brief and provide consumer delight.
Our client launched a new and improved product and was able to develop claims that grew market share over the competition creating increased brand loyalty.