The Challenge With 3 potential line extensions to its dissolvable powder drink, our client needed clarity on which product experience best delivered to concept. A CLT established performance vs current…
read moreThe Challenge A leading personal care brand needed to identify new malodor challenges driven by modern lifestyles. The Solution Intercept captured rich, in-the-moment experiences through real-time video, voice and text…
read moreThe Challenge GLP-1 is changing eating behaviour, but traditional research cannot capture exactly how daily consumption habits are shifting, or where the lost moments go. The Solution Clickscape® tracked realtime…
read moreThe Challenge People want to snack healthily but fail in real moments. Barriers like availability, trust and habits are poorly understood. The Solution Clickscape® captured in-the-moment snack intentions and availability…
read moreA multi-phase sensory innovation journey to create emotional connections through strategic aroma development in premium pet care. The Challenge Move beyond nutrition to establish emotional differentiation in premium horse feed.…
read moreThe Challenge A leading pet food manufacturer was looking to understand why their brand of wet dog food receives lower ‘Overall Preference’ scores than the competitor, despite scoring well on…
read moreThe Challenge A large CPG company was developing an innovative in-car air care system and wanted early experiential feedback to guide key decisions on product design, setup, functionality, value proposition,…
read moreWhat barriers do vision-impaired consumers face, and how should we redesign our packaging to support them? The Challenge A top U.S. alcoholic beverage manufacturer wants to understand the unique challenges…
read moreHow can we become a trusted partner for Hispanic seniors navigating public health insurance? The Challenge A leading healthcare provider wanted to strengthen its relationship with Hispanic seniors as they…
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