Raising the Proof with a Curion Score™ Spirits Flavor Challenge.
A major spirit company faced a critical challenge in developing new flavored products. The team needed to navigate a complex landscape of consumer preferences, spanning spirit enthusiasts, flavored spirit fans, and drinkers outside of their specific spirit category. Without clear insights, they risked launching products that missed the mark.
The Curion Score™ guided the spirits client to a winning formula, uncovering a standout prototype that outperformed both competitors and category averages. Key drivers and consumer insights paved a future path for optimizations regarding alternate varieties, positioning the client to dominate the spirit market.
The client needed to identify winning flavor prototypes, pinpoint areas for improvement, and understand their competitive position to make sure their new flavored prototypes will outshine in the market.
While all prototypes held their ground scoring at or above the category average, one formula stood out and surpassed the others with the best flavor profile that captured consumer attention.
A standout prototype emerged, exceeding the competition and the category average, with both strong advantages and recommendations for improvements regarding alternate varieties.