Smells like success for fragranced household wipes.
A large consumer goods company producing health, hygiene and nutrition products wanted to discover how their new scented household wipes compared to their existing products and competitors. The client needed confidence that new introductions would be equally liked and accepted to its current product line while still beating out competitive products.
Curion implemented Consumer Acceptance testing that showed branded and non-branded products to allow the test to focus on the fragrance, packaging, and efficacy.
Two fragrance families – Citrus and Fresh – were tested using two prototypes from each family and a control sample belonging to the brand.
The success of these depended on OAL and purchase intent as well as high performing attributes.
Three phases of product testing evaluated Neat and In-Use product usage:
- Blind Fragrance Evaluations
- Branded Pack Image Evaluations
- Branded Pack Image with Fragrance Evaluations
The fresh prototype clearly outperformed the client’s current product, leaving the client with strong confidence to switch to a highly successful replacement for their fresh fragranced household wipes.