What barriers do vision-impaired consumers face, and how should we redesign our packaging to support them?
A top U.S. alcoholic beverage manufacturer wants to understand the unique challenges vision-impaired consumers face when shopping for, opening, and consuming alcoholic beverages.
They need actionable insights into how packaging, labeling, and in-store experiences could be redesigned to be more inclusive for all consumers.
Curion goes beyond traditional product testing to uncover deep and complex consumer realities.
Through immersive, real-world research including in-home interviews, in-store shop-alongs, and in-facility prototype testing, we revealed accessibility barriers that brands often overlook.
Curion helped the client translate these findings into consumer-driven design and retail recommendations to create a more inclusive shopping and product experience.
This study sets a new standard for inclusive packaging by revealing overlooked accessibility barriers and showing the food and beverage industry how human-centered, accessible design can unlock stronger loyalty.
Accessibility is a growing consumer expectation and can be a competitive differentiator. All brands, regardless of category, should be considering vision-impaired consumers in the aging population and how to ensure products are accessible to all.
This requires thinking beyond packaging to include the full consumer journey, from discovery and in-store navigation to at-home opening and use.
Combining exploration of emotional and behavioral drivers and barriers with sensory testing can uncover design opportunities brands may miss without a holistic research plan.