Industries We Serve

With endless amounts of brands, influencers, and ways to shop, winning in the beauty, personal care, and fragrance space requires a deep understanding of what consumers want, need, and connect with. We uncover the sensory, emotional, behavioral, and functional drivers behind consumer choice, delivering the insights needed for your brand to create products and memorable experiences that stand out and build loyalty.

• Access to audience segments, such as influencers, tweens/teens, GLP-1 users, men, and consumers with dexterity challenges
• Fragrance screening and evaluation, including extended wear
• Co-creation workshops and testing with licensed professionals
• Descriptive Sensory Panel Management
• Product claims development and substantiation
• Lifestyle suites with controlled HVAC system, wall mirrors, and deep sink basins
• Consumer experience mapping and video testimonials over multiple points
• TikTok-like summary reels enhancing socialization of learning

Restaurants answer to two audiences at once: the guest looking for a great experience and the operator who has to execute it consistently at scale. From menu development and ingredient validation to in-market evaluations and claims substantiation, we deliver insights that hold up in the kitchen and land on the table, helping restaurant leaders drive repeat visits that build lasting brands.

• Guest and operator insights
• Product performance
• Menu development and optimization
• In-market product evaluations/secret shoppers
• Ingredient and supplier change validation
• Competitive assessments
• Rapid product testing for LTO library development
• In-restaurant and take-home experiences

Consumers closely identify with the brand of alcohol they find themselves repeatedly ordering. This creates a unique opportunity to connect on a personal level. When alcohol and spirit companies understand the complexity of their consumers and their product in tandem, the possibilities are endless.

• Consumer experience
• Claims substantiation
• Beverage quality assurance
• In-context beverage experience
• Prototype selection
• Product and packaging optimization
• Shelf life
• Usage, attitude, and behavior

Health and wellness products meet people at vulnerable moments as they seek to improve their current and long-term health and just feel better. The context around these moments raises the stakes for performance, claims, ethics, and regulatory compliance. Whether the product contains active pharmaceutical ingredients, targets a pediatric population, or sits in the fast-growing space of supplements, probiotics, or medicated topicals, we help brands build the evidence base that earns trust with consumers, healthcare providers, and regulators alike.

• Human subjects research planning and execution, including API-containing products
• IRB and ethics review management
• Adverse event monitoring, logging, and reporting
• Pediatric research, including medicines formulated for children
• Sensory and palatability analysis of pharmaceutical formulations
• Skinfeel testing of medicated topicals
• Longitudinal studies for supplement efficacy
• Usability testing of medical devices
• Claims development and substantiation
• Access to healthcare providers, professionals, and payers