Case Study

Fragrance Company Gauges Cat Litter Consumer Acceptance
Fragrance Company Gauges Cat Litter Consumer Acceptance 690 388 Curion Insights

The importance of odor-guard fragrance. The Challenge A major flavor and fragrance manufacturer wanted to assess acceptance and purchase interest of two fragrance candidates with respondents experiencing the full product…

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Translating Product Guides into Consumers’ Language
Translating Product Guides into Consumers’ Language 690 388 Curion Insights

Leveraging our online diary platform to elevate lexicon. The Challenge A leading coffee maker wanted to update their internal lexicon to better align with consumers’ priorities. To truly challenge their…

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Our Perfect Blend of Methodologies Brews Unmatched Instant Coffee Insights
Our Perfect Blend of Methodologies Brews Unmatched Instant Coffee Insights 690 388 Curion Insights

Our insights provided the dynamic, multi-faceted product understanding needed to enter a new product category with confidence, gain market share, and offer repeatable delight. The Challenge A large coffee company…

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Kitchenware Brand Uses Insights to Enter New Market
Kitchenware Brand Uses Insights to Enter New Market 690 388 Curion Insights

Consumers familiar with induction stoves drive understanding. The Challenge A kitchen-ware brand is expanding to include induction cooktop stoves. New to this category, the client wants to explore consumer reaction…

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Coffee Maker Manufacturer Examines Consumers’ Priorities
Coffee Maker Manufacturer Examines Consumers’ Priorities 690 388 Curion Insights

When it comes to coffee machines, better UI doesn’t always equal better UX. The Challenge A coffee machine company wanted to explore consumer perception of one-step espresso machines versus other…

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Beauty Company Adjusts Ingredients After Discovering In-Context Insights
Beauty Company Adjusts Ingredients After Discovering In-Context Insights 690 388 Curion Insights

Our insights empower companies to make ingredient changes with confidence. The Challenge Key health & beauty aid company wanted to validate the impact of an ingredient change in more consumer…

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A Fresh Look at Dry Shampoo Using Curion’s QDA® and Home Use Testing
A Fresh Look at Dry Shampoo Using Curion’s QDA® and Home Use Testing 690 388 Curion Insights

The Challenge A popular hair care brand wanted to connect with their consumers to gain insight into where their product stacked up to the competition and what opportunities they had…

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