Durable Goods

Why Is No One Talking About Product?
Why Is No One Talking About Product? 931 611 thinkdm2
CPG companies face a product crisis as consumers demand quality. Despite industry focus on pricing and marketing, product innovation remains the overlooked key to reversing market share decline and driving sustainable growth. read more

The Future of CPG Innovation
The Future of CPG Innovation 812 597 thinkdm2
The future of CPG innovation is now. With AI, sustainability, personalization, and experiential marketing reshaping the industry, brands that push boundaries will thrive. Discover the key trends driving change and how companies are leveraging data, technology, and consumer insights to stay ahead. read more

Overcoming Barriers to Innovation in the CPG Industry
Overcoming Barriers to Innovation in the CPG Industry 936 610 thinkdm2
Discover why innovation remains challenging for CPG brands and how overcoming common barriers like short-term pressures, cost concerns, and data silos can unlock new growth opportunities and drive consumer-centric innovation. read more

Innovate or Renovate: The Imperative Crossroad Brands Must Conquer
Innovate or Renovate: The Imperative Crossroad Brands Must Conquer 150 150 thinkdm2
The survival of brands depends on bold choices around innovation or renovation. Dive into how consumer insights, market shifts, and daring innovation are reshaping industries and why playing it safe might mean falling behind. read more

Testing The Generations: A Guide To How We Talk and Test Different Generations
Testing The Generations: A Guide To How We Talk and Test Different Generations 793 612 thinkdm2
Curion’s experts share real stories and tips on engaging every generation, revealing how they connect deeply with each age group to uncover meaningful consumer insights. read more

Fechner Day: Celebrating the Father of Psychophysics
Fechner Day: Celebrating the Father of Psychophysics 1308 825 thinkdm2
Celebrate Fechner Day by honoring Gustav Theodor Fechner, whose groundbreaking work laid the foundation for modern psychophysics. His insights into the relationship between physical stimuli and human perception transformed psychology into a measurable science, influencing everything from neuroscience to AI. read more

Empowering the Next Generation of Sensory Scientists
Empowering the Next Generation of Sensory Scientists 838 826 thinkdm2
Discover how to empower the next generation of sensory scientists. Learn about the unique origins of sensory science, core methods, and challenges facing new researchers. Join industry experts for insights and solutions to shape the future of the field. read more

Current Best Practices: A Review of Thurstonian Theory and Hypothesis Testing for Similarity vs. Difference
Current Best Practices: A Review of Thurstonian Theory and Hypothesis Testing for Similarity vs. Difference 1240 813 thinkdm2
Dive into the world of Thurstonian modeling for sensory discrimination testing. Learn how this powerful statistical approach transforms sensory differences into measurable values. read more

Use of Sensors to Track Usage and Behaviors of a Better-For-You Product
Use of Sensors to Track Usage and Behaviors of a Better-For-You Product 1367 822 thinkdm2
Explore how General Mills partnered with Curion to use smart sensors to track real-time usage of their Better-For-You products. This innovative technology goes beyond traditional surveys, revealing when and how much consumers really use these healthier options. read more

Updating Alienation Testing with a Wholistic Consumer Perspective
Updating Alienation Testing with a Wholistic Consumer Perspective 1226 801 thinkdm2
See how Nestlé and Curion are shaking up alienation testing to predict consumer reactions. Learn how to balance tradition with innovation, and keep products flying off the shelves for decades. read more
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