Food & Beverage

Developing A Food Product Using Merged Ideal Target Intensities From Kids and Adults
Developing A Food Product Using Merged Ideal Target Intensities From Kids and Adults 150 150 thinkdm2
Imagine the task of designing a mac and cheese that both kids and adults savor. Each demographic brings unique preferences and sensitivities, making the challenge complex yet rewarding. The goal is not merely to build flavors but to orchestrate a winning product that resonates with every age group. The Kraft Heinz Company and Curion embarked on a mission to unlock the secrets of the perfect mac and cheese for all, using Curion’s Quantitative Descriptive Analysis (QDA®). read more

A Statistical Exploration of Going “Beyond Liking” in Category Reviews by Changing the Response Metric
A Statistical Exploration of Going “Beyond Liking” in Category Reviews by Changing the Response Metric 150 150 thinkdm2
The heart of Curion Score™ lies in its individualized, calculated nature. Through a series of normalization calculations, it seamlessly replaces traditional liking in analytical methods. This shift in interpretation – from “liking” to “product performance” – is pivotal in understanding how a product truly resonates with consumers. read more

10 Sensory Revelations That Can Reshape Consumer Experiences
10 Sensory Revelations That Can Reshape Consumer Experiences 150 150 thinkdm2
The world of sensory science is experiencing a dynamic transformation. From diverse solutions that bridge the gap between data and emotions, to the thoughtful considerations behind product testing with children, these trends signal an industry poised for innovation. read more

10 Iconic Brands Who Successfully Evolved Their Products
10 Iconic Brands Who Successfully Evolved Their Products 150 150 thinkdm2
We’ve all experienced it. When we detect even the slightest change in our favorite products, it’s easy to feel annoyance or frustration. read more

Yuck or Yum? Product Testing with Children
Yuck or Yum? Product Testing with Children 150 150 thinkdm2
Do kids always prefer sweeter products than adults? And are children’s palates really more conservative, or have we ‘trained’ them to like a limited set of flavors (banana, chocolate, vanilla, strawberry) by playing it safe with new launches? And how do you conduct product testing with three-year olds? read more
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