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thinkdm2

Comparing Curion QDA® and Universal Scale for Meat Snack Profiling
Comparing Curion QDA® and Universal Scale for Meat Snack Profiling 652 677 thinkdm2
A Curion study compares QDA® and Universal Scale in meat snack profiling, revealing shared insights, unique strengths, and implications for product strategy. read more

Can a Contextualized CLT Replicate Real-World HUT Results?
Can a Contextualized CLT Replicate Real-World HUT Results? 652 677 thinkdm2
Curion and Reckitt show how contextualized CLTs can replicate real-world HUT results in fragrance testing, balancing speed, control, and consumer insight. read more

How Grocery Shelves Became Fast Food’s New Battleground
How Grocery Shelves Became Fast Food’s New Battleground 900 596 thinkdm2
Restaurants are taking their signature sauces to grocery shelves, but with rising dupe culture and shifting loyalty, brands need to think before making the move. read more

Curion Unveils Renovated Atlanta-Area Research Center with New Lifestyle Suites
Curion Unveils Renovated Atlanta-Area Research Center with New Lifestyle Suites thinkdm2
Curion unveils its fully renovated 20,000 sq. ft. Atlanta-area research facility, now featuring advanced Lifestyle Suites and expanded culinary testing spaces to better serve top CPG brands across the Southeast. read more

Is the Allure of the First Bite Still Good to the Last Bite?
Is the Allure of the First Bite Still Good to the Last Bite? 902 603 thinkdm2
Why does the first bite always taste best? Explore the science behind the “first bite phenomenon” and how Curion Score™ helps remove taste test bias in product insights. read more

Balancing the Risks of Innovation Action and Inaction
Balancing the Risks of Innovation Action and Inaction 912 598 thinkdm2
Learn how to balance innovation and risk with strategies to avoid stagnation, stay competitive, and drive business growth. read more

New Curion Intelligence Reports Keep Brands in the Know with Evolving Trends and the Product Truths Behind Them
New Curion Intelligence Reports Keep Brands in the Know with Evolving Trends and the Product Truths Behind Them thinkdm2
Curion launches Curion Intelligence Reports – research reports designed to help brands stay ahead with real-time consumer insights and product innovation strategies. read more

Product Suicide: The Billion-Dollar Mistake Killing Big Businesses
Product Suicide: The Billion-Dollar Mistake Killing Big Businesses 902 607 thinkdm2
Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success. read more

Redefining Innovation with the Power of Small Changes
Redefining Innovation with the Power of Small Changes 892 603 thinkdm2
Curion explains how small-scale innovation like product tweaks and subtle pivots can drive big impact, lower risk, and keep brands agile in a fast-moving market. read more

The Products We Grew Up With Are at Risk of Disappearing From Shelves – If They Haven’t Already
The Products We Grew Up With Are at Risk of Disappearing From Shelves – If They Haven’t Already 1032 607 thinkdm2
Discover how the triple threat of shifting consumer preferences, rising inflation, and increased regulatory scrutiny is putting beloved legacy products at risk. read more
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