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thinkdm2

Why Product Testing is the Key to Gaining Consumer Trust
Why Product Testing is the Key to Gaining Consumer Trust 873 640 thinkdm2
Investing in robust testing processes helps brands to position themselves as true industry leaders. read more

Curion Explores AI Effectiveness To Advance The Connection Between People And Brands
Curion Explores AI Effectiveness To Advance The Connection Between People And Brands 150 150 thinkdm2
Consumer-led industries are shifting toward Generative AI, from predicting market trends to enhancing consumer experiences. At Curion, we seek to understand how we can use AI to further our mission as an organization to better understand the consumer. Curion is embracing the support of AI to help us further interpret human behavior at scale as we continue to lead in this area. read more

Guardians of the Franchise: Safeguarding Success in the Competitive Landscape
Guardians of the Franchise: Safeguarding Success in the Competitive Landscape 150 150 thinkdm2
Since launching a new product offers only one chance at success, optimizing it to its fullest potential becomes crucial. Franchise protection is the ultimate business objective in the realm of productivity testing. Brands must adopt a vigilant approach to product performance initiatives to mitigate risks stemming from product changes due to supply chain changes and cost optimizations. read more

Curion Appoints Consumer Product Veteran, Steve Jungmann, As Chief Executive Officer
Curion Appoints Consumer Product Veteran, Steve Jungmann, As Chief Executive Officer 150 150 thinkdm2
Curion, a Summit Park, LLC portfolio company, announced that Steve Jungmann has been appointed Chief Executive Officer and will also serve on the Board of Directors. read more

Developing A Food Product Using Merged Ideal Target Intensities From Kids and Adults
Developing A Food Product Using Merged Ideal Target Intensities From Kids and Adults 150 150 thinkdm2
Imagine the task of designing a mac and cheese that both kids and adults savor. Each demographic brings unique preferences and sensitivities, making the challenge complex yet rewarding. The goal is not merely to build flavors but to orchestrate a winning product that resonates with every age group. The Kraft Heinz Company and Curion embarked on a mission to unlock the secrets of the perfect mac and cheese for all, using Curion’s Quantitative Descriptive Analysis (QDA®). read more

A Statistical Exploration of Going “Beyond Liking” in Category Reviews by Changing the Response Metric
A Statistical Exploration of Going “Beyond Liking” in Category Reviews by Changing the Response Metric 150 150 thinkdm2
The heart of Curion Score™ lies in its individualized, calculated nature. Through a series of normalization calculations, it seamlessly replaces traditional liking in analytical methods. This shift in interpretation – from “liking” to “product performance” – is pivotal in understanding how a product truly resonates with consumers. read more

10 Sensory Revelations That Can Reshape Consumer Experiences
10 Sensory Revelations That Can Reshape Consumer Experiences 150 150 thinkdm2
The world of sensory science is experiencing a dynamic transformation. From diverse solutions that bridge the gap between data and emotions, to the thoughtful considerations behind product testing with children, these trends signal an industry poised for innovation. read more

Compelling Restaurant Consumers Through Sensory Connections
Compelling Restaurant Consumers Through Sensory Connections 150 150 thinkdm2
How, exactly, do our five senses stimulate our desire for quick-service eateries, and affect our emotions as a result? When consumers are immersed into the restaurant experience, sensory stimulations are impacted, sometimes without even realizing it. In the order of how we’d experience these stimuli (sight, smell, sound, touch, and finally taste), concepts and strategies are outlined that can lead to winning solutions for quick-service restaurants. read more

A New Key Leader Joins The Curion Team As CFO
A New Key Leader Joins The Curion Team As CFO 150 150 thinkdm2
Curion, a full-service product and packaging consumer insights firm, is pleased to announce the successful search for its new CFO, a key leader position filled on December 13th 2022 by Brian Rose. read more

Curion Announces New Metropolitan State-Of-The-Art Atlanta Area Testing Consumer Center
Curion Announces New Metropolitan State-Of-The-Art Atlanta Area Testing Consumer Center 150 150 thinkdm2
Headquartered in Chicago, IL, Curion partners with the majority of global Fortune 100 companies to provide strategic, research-based data insights designed to address clients’ global initiatives. The opening of the new Sandy Springs Consumer Center expands Curion’s footprint in the Atlanta metro area. The Center will provide additional capacity to meet the ever-growing research needs of its customers by better connecting them with consumers via the most advanced technology, research methods, and cutting-edge solutions. read more
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