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The Great Appliance Paradox: Are Brands Racing Toward More Technology While Consumers Are Asking for Something Else?
The Great Appliance Paradox: Are Brands Racing Toward More Technology While Consumers Are Asking for Something Else? 690 388 Curion Insights
New Curion research reveals only 11% of consumers are loyal to one or two appliance brands. Read what’s driving switching behavior and why smart features are missing the mark. read more

Movement or Fad? Keren Novack’s Question for CPG Brands
Movement or Fad? Keren Novack’s Question for CPG Brands 690 388 Curion Insights
In her first piece for the Forbes Business Council, Curion President Keren Novack breaks down how CPG brands can tell a real movement from a fad. read more

Why Rapid Prototyping Product Testing Is Replacing the Traditional Development Cycle
Why Rapid Prototyping Product Testing Is Replacing the Traditional Development Cycle 690 388 Curion Insights
Rapid prototyping product testing compresses months of consumer feedback into four days so your team can validate, refine, and launch with confidence before your competitor does. read more

AI in Product Research: Are You Getting Better Answers, or Just Faster Ones?
AI in Product Research: Are You Getting Better Answers, or Just Faster Ones? 690 388 Curion Insights
AI in product research is moving fast. But faster isn’t the same as better. Learn the real gap between speed and answers, and what it means for your next product decision. read more

Branded vs. Private Label: What 2,345 Consumers Said About Switching
Branded vs. Private Label: What 2,345 Consumers Said About Switching 690 388 Curion Insights
Private label is winning more shelf space. Here’s what 2,345 consumers said about branded vs. private label, and what your product must do to hold its ground. read more

Why Peeps Keep Winning: What a Polarizing Marshmallow Chick Teaches Us About Emotional Branding
Why Peeps Keep Winning: What a Polarizing Marshmallow Chick Teaches Us About Emotional Branding 690 388 Curion Insights
Emotional branding and consumer behavior explain why Peeps remain a cultural staple despite polarizing opinions. Curion’s research of 19,000+ consumer responses reveals how nostalgia and tradition outrank taste in purchase decisions. read more

Past Prime? Not Even Close. Why Brands Are Missing the 50+ Growth Engine
Past Prime? Not Even Close. Why Brands Are Missing the 50+ Growth Engine 690 388 Curion Insights
Nearly half of 50+ aged consumers say they make the final purchase decision in health, beauty, and food for their household, but 93% say the brand message misses its mark. read more

What GLP-1 Is Teaching Restaurants About Menu Design
What GLP-1 Is Teaching Restaurants About Menu Design 690 388 Curion Insights
GLP-1 medications are changing how diners order. Curion data shows diners turning to kids’ menus and smaller portions, forcing restaurants to rethink menu design. read more

Curion Still Bets on Human Connections With Real People Over AI Assumptions in Product Testing
Curion Still Bets on Human Connections With Real People Over AI Assumptions in Product Testing 690 388 Curion Insights

As AI floods the insights industry, Curion’s president argues that emotion, context, and lived experience remain the backbone of great product testing, and that ignoring data is often more about…

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