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Guardians of the Franchise: Safeguarding Success in the Competitive Landscape
Guardians of the Franchise: Safeguarding Success in the Competitive Landscape 690 388 Curion Insights
Since launching a new product offers only one chance at success, optimizing it to its fullest potential becomes crucial. Franchise protection is the ultimate business objective in the realm of productivity testing. Brands must adopt a vigilant approach to product performance initiatives to mitigate risks stemming from product changes due to supply chain changes and cost optimizations. read more

Developing A Food Product Using Merged Ideal Target Intensities From Kids and Adults
Developing A Food Product Using Merged Ideal Target Intensities From Kids and Adults 690 388 Curion Insights
Imagine the task of designing a mac and cheese that both kids and adults savor. Each demographic brings unique preferences and sensitivities, making the challenge complex yet rewarding. The goal is not merely to build flavors but to orchestrate a winning product that resonates with every age group. The Kraft Heinz Company and Curion embarked on a mission to unlock the secrets of the perfect mac and cheese for all, using Curion’s Quantitative Descriptive Analysis (QDA®). read more

A Statistical Exploration of Going “Beyond Liking” in Category Reviews by Changing the Response Metric
A Statistical Exploration of Going “Beyond Liking” in Category Reviews by Changing the Response Metric 690 388 Curion Insights
The heart of Curion Score™ lies in its individualized, calculated nature. Through a series of normalization calculations, it seamlessly replaces traditional liking in analytical methods. This shift in interpretation – from “liking” to “product performance” – is pivotal in understanding how a product truly resonates with consumers. read more

Compelling Restaurant Consumers Through Sensory Connections
Compelling Restaurant Consumers Through Sensory Connections 690 388 Curion Insights
How, exactly, do our five senses stimulate our desire for quick-service eateries, and affect our emotions as a result? When consumers are immersed into the restaurant experience, sensory stimulations are impacted, sometimes without even realizing it. In the order of how we’d experience these stimuli (sight, smell, sound, touch, and finally taste), concepts and strategies are outlined that can lead to winning solutions for quick-service restaurants. read more

10 Iconic Brands Who Successfully Evolved Their Products
10 Iconic Brands Who Successfully Evolved Their Products 690 388 Curion Insights
We’ve all experienced it. When we detect even the slightest change in our favorite products, it’s easy to feel annoyance or frustration. read more
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