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Structured Thinking in Research for Clarity, Speed, and Impact
Structured Thinking in Research for Clarity, Speed, and Impact 690 388 Curion Insights
Curion and Nestlé applied structured thinking frameworks to sensory research, improving clarity, speed, and strategic impact across the research lifecycle. read more

Designing Signature Scents for Horse Feed
Designing Signature Scents for Horse Feed 690 388 Curion Insights
Curion, Cargill, and partners explored aroma innovation in horse feed, revealing how scent drives owner trust, product appeal, and cross-market differentiation. read more

Comparing Sensory Methods for Product Optimization
Comparing Sensory Methods for Product Optimization 690 388 Curion Insights
Curion and Impossible Foods tested QDA® against choice-based methods for plant-based products, showing when speed, rigor, and consumer input best align. read more

Comparing Curion QDA® and Universal Scale for Meat Snack Profiling
Comparing Curion QDA® and Universal Scale for Meat Snack Profiling 690 388 Curion Insights
A Curion study compares QDA® and Universal Scale in meat snack profiling, revealing shared insights, unique strengths, and implications for product strategy. read more

Can a Contextualized CLT Replicate Real-World HUT Results?
Can a Contextualized CLT Replicate Real-World HUT Results? 690 388 Curion Insights
Curion and Reckitt show how contextualized CLTs can replicate real-world HUT results in fragrance testing, balancing speed, control, and consumer insight. read more

How Grocery Shelves Became Fast Food’s New Battleground
How Grocery Shelves Became Fast Food’s New Battleground 690 388 Curion Insights
Restaurants are taking their signature sauces to grocery shelves, but with rising dupe culture and shifting loyalty, brands need to think before making the move. read more

Is the Allure of the First Bite Still Good to the Last Bite?
Is the Allure of the First Bite Still Good to the Last Bite? 690 388 Curion Insights
Why does the first bite always taste best? Explore the science behind the “first bite phenomenon” and how Curion Score™ helps remove taste test bias in product insights. read more

Balancing the Risks of Innovation Action and Inaction
Balancing the Risks of Innovation Action and Inaction 690 388 Curion Insights
Learn how to balance innovation and risk with strategies to avoid stagnation, stay competitive, and drive business growth. read more

Product Suicide: The Billion-Dollar Mistake Killing Big Businesses
Product Suicide: The Billion-Dollar Mistake Killing Big Businesses 690 388 Curion Insights
Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success. read more
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