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Understanding the power of generations is key for brands to connect effectively with their target audiences, as each group has unique preferences and values. By leveraging generational insights, brands can create tailored marketing messages that resonate, build customer loyalty, and drive innovation in product development and engagement strategies. read more

How can brands captivate customers through immersive, multi-sensory brand experiences? We uncover real-world case studies from retail, beauty, apparel, food, and beverage brands that have mastered memorable brand experience strategies to create deep emotional connections that turn into customer loyalty. read more

Consumers are more mindful than ever about value tradeoffs, and if brands don’t understand what those tradeoffs are for their products, failure is bound to occur. It’s now a necessity for brands to lean into product testing and consumer research to uncover insights on value perceptions around their product, and what their consumers are willing to trade for a satisfied purchase. read more

Curion’s 50 year history began with the development of QDA, now widely recognized and used as the foundation of many studies that involve the senses. Over half a century, we’ve learned valuable lessons dipped from the past, and the future of Curion remains bright. read more

The health and wellness choices consumers are making are constantly reshaping markets and industries. So, why do they change so much and so often? We reveal factors that impact product purchases and uncover how the healthy consumer profile has changed over time, and future health trends brands can build their future strategies around. read more

With a whirlwind of changing trends based on changing consumer preferences, it can be difficult to know where to focus new product developments and existing optimizations for the best results for your brand. That’s why it’s crucial for brands to continue to stay ahead of the curve and understand their consumer behaviors and preferences that hold the power to make or break repeat product purchases. read more

How are different consumer activities being influenced by the rapid growth of technology and digitization of brands? Deep explorations into advanced digital technologies and solutions can bring brands closer to their target consumers. read more

Investing in robust testing processes helps brands to position themselves as true industry leaders. read more