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Fechner Day: Celebrating the Father of Psychophysics
Fechner Day: Celebrating the Father of Psychophysics 690 388 Curion Insights
Celebrate Fechner Day by honoring Gustav Theodor Fechner, whose groundbreaking work laid the foundation for modern psychophysics. His insights into the relationship between physical stimuli and human perception transformed psychology into a measurable science, influencing everything from neuroscience to AI. read more

Curion Score™ Unpacks The Buzz Around RTD Vodka Seltzers
Curion Score™ Unpacks The Buzz Around RTD Vodka Seltzers 690 388 Curion Insights
The Curion Score™ shakes up the RTD vodka seltzer market in this latest study, revealing surprising 5-star winners plus a 40% gap in rank on two products that have the same overall liking. Discover which up-and-coming brands excelled on product performance in this $21 billion industry. read more

Empowering the Next Generation of Sensory Scientists
Empowering the Next Generation of Sensory Scientists 690 388 Curion Insights
Discover how to empower the next generation of sensory scientists. Learn about the unique origins of sensory science, core methods, and challenges facing new researchers. Join industry experts for insights and solutions to shape the future of the field. read more

Current Best Practices: A Review of Thurstonian Theory and Hypothesis Testing for Similarity vs. Difference
Current Best Practices: A Review of Thurstonian Theory and Hypothesis Testing for Similarity vs. Difference 690 388 Curion Insights
Dive into the world of Thurstonian modeling for sensory discrimination testing. Learn how this powerful statistical approach transforms sensory differences into measurable values. read more

Use of Sensors to Track Usage and Behaviors of a Better-For-You Product
Use of Sensors to Track Usage and Behaviors of a Better-For-You Product 690 388 Curion Insights
Explore how General Mills partnered with Curion to use smart sensors to track real-time usage of their Better-For-You products. This innovative technology goes beyond traditional surveys, revealing when and how much consumers really use these healthier options. read more

Updating Alienation Testing with a Wholistic Consumer Perspective
Updating Alienation Testing with a Wholistic Consumer Perspective 690 388 Curion Insights
See how Nestlé and Curion are shaking up alienation testing to predict consumer reactions. Learn how to balance tradition with innovation, and keep products flying off the shelves for decades. read more

Beyond Liking: Curion Score™ Approaches Transcend Traditional KPIs
Beyond Liking: Curion Score™ Approaches Transcend Traditional KPIs 690 388 Curion Insights
Discover how Curion Score™ revolutionizes product testing beyond traditional KPIs. This groundbreaking study reveals a holistic approach to consumer research, showing why one-size-fits-all metrics fall short. read more

Small But Mighty: Delivering Big Results with Minimal Resources
Small But Mighty: Delivering Big Results with Minimal Resources 690 388 Curion Insights
Learn how small sensory teams can deliver big results with limited resources. Experienced professionals come together on overcoming challenges, maximizing efficiency, and growing influence in sensory departments. read more

Applying ASTM Guidelines to Claim Substantiation
Applying ASTM Guidelines to Claim Substantiation 690 388 Curion Insights
Discover how ASTM guidelines transform claim substantiation for B2B and B2C brands. Cargill and Curion reveal how ASTM guidelines helped them prove their beef and turkey products outshine the competition. This scientific research uncovers insights that consumer preferences can be effectively validated through sensory research. read more
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