Alcohol & Spirits

Innovate or Renovate: The Imperative Crossroad Brands Must Conquer
Innovate or Renovate: The Imperative Crossroad Brands Must Conquer 150 150 thinkdm2
The survival of brands depends on bold choices around innovation or renovation. Dive into how consumer insights, market shifts, and daring innovation are reshaping industries and why playing it safe might mean falling behind. read more

Testing The Generations: A Guide To How We Talk and Test Different Generations
Testing The Generations: A Guide To How We Talk and Test Different Generations 793 612 thinkdm2
Curion’s experts share real stories and tips on engaging every generation, revealing how they connect deeply with each age group to uncover meaningful consumer insights. read more

Fechner Day: Celebrating the Father of Psychophysics
Fechner Day: Celebrating the Father of Psychophysics 1308 825 thinkdm2
Celebrate Fechner Day by honoring Gustav Theodor Fechner, whose groundbreaking work laid the foundation for modern psychophysics. His insights into the relationship between physical stimuli and human perception transformed psychology into a measurable science, influencing everything from neuroscience to AI. read more

Curion Score™ Unpacks The Buzz Around RTD Vodka Seltzers
Curion Score™ Unpacks The Buzz Around RTD Vodka Seltzers 1417 827 thinkdm2
The Curion Score™ shakes up the RTD vodka seltzer market in this latest study, revealing surprising 5-star winners plus a 40% gap in rank on two products that have the same overall liking. Discover which up-and-coming brands excelled on product performance in this $21 billion industry. read more

Empowering the Next Generation of Sensory Scientists
Empowering the Next Generation of Sensory Scientists 838 826 thinkdm2
Discover how to empower the next generation of sensory scientists. Learn about the unique origins of sensory science, core methods, and challenges facing new researchers. Join industry experts for insights and solutions to shape the future of the field. read more

Current Best Practices: A Review of Thurstonian Theory and Hypothesis Testing for Similarity vs. Difference
Current Best Practices: A Review of Thurstonian Theory and Hypothesis Testing for Similarity vs. Difference 1240 813 thinkdm2
Dive into the world of Thurstonian modeling for sensory discrimination testing. Learn how this powerful statistical approach transforms sensory differences into measurable values. read more

Use of Sensors to Track Usage and Behaviors of a Better-For-You Product
Use of Sensors to Track Usage and Behaviors of a Better-For-You Product 1367 822 thinkdm2
Explore how General Mills partnered with Curion to use smart sensors to track real-time usage of their Better-For-You products. This innovative technology goes beyond traditional surveys, revealing when and how much consumers really use these healthier options. read more

Updating Alienation Testing with a Wholistic Consumer Perspective
Updating Alienation Testing with a Wholistic Consumer Perspective 1226 801 thinkdm2
See how Nestlé and Curion are shaking up alienation testing to predict consumer reactions. Learn how to balance tradition with innovation, and keep products flying off the shelves for decades. read more

Small But Mighty: Delivering Big Results with Minimal Resources
Small But Mighty: Delivering Big Results with Minimal Resources 1021 722 thinkdm2
Learn how small sensory teams can deliver big results with limited resources. Experienced professionals come together on overcoming challenges, maximizing efficiency, and growing influence in sensory departments. read more

Meet The Generations: A Guide To Their Unique Traits and Spending Habits
Meet The Generations: A Guide To Their Unique Traits and Spending Habits 1228 812 thinkdm2
Understanding the power of generations is key for brands to connect effectively with their target audiences, as each group has unique preferences and values. By leveraging generational insights, brands can create tailored marketing messages that resonate, build customer loyalty, and drive innovation in product development and engagement strategies. read more
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