Alcohol & Spirits

Top Trends from Quirks New York
Top Trends from Quirks New York 1200 630 thinkdm2
At Quirks New York, our team explored emerging market research trends and live speaking sessions. We traded notes and identified the top 10 trends set to impact our industry, with AI emerging as a key transformative force. The event highlighted the sector’s focus on new technologies, evolving consumer behaviors, and enhancing research’s strategic impact. read more

Tips For Creating a Better Brand Experience For Your Customers
Tips For Creating a Better Brand Experience For Your Customers 633 540 thinkdm2
How can brands captivate customers through immersive, multi-sensory brand experiences? We uncover real-world case studies from retail, beauty, apparel, food, and beverage brands that have mastered memorable brand experience strategies to create deep emotional connections that turn into customer loyalty. read more

What Does Value Mean To Your Consumer?
What Does Value Mean To Your Consumer? 1324 878 thinkdm2
Consumers are more mindful than ever about value tradeoffs, and if brands don’t understand what those tradeoffs are for their products, failure is bound to occur. It’s now a necessity for brands to lean into product testing and consumer research to uncover insights on value perceptions around their product, and what their consumers are willing to trade for a satisfied purchase. read more

Lessons Learned From Renowned Product Testing That Spans Half A Century
Lessons Learned From Renowned Product Testing That Spans Half A Century 150 150 thinkdm2
Curion’s 50 year history began with the development of QDA, now widely recognized and used as the foundation of many studies that involve the senses. Over half a century, we’ve learned valuable lessons dipped from the past, and the future of Curion remains bright. read more

What Does The “Healthy Consumer” Look Like?
What Does The “Healthy Consumer” Look Like? 150 150 thinkdm2
The health and wellness choices consumers are making are constantly reshaping markets and industries. So, why do they change so much and so often? We reveal factors that impact product purchases and uncover how the healthy consumer profile has changed over time, and future health trends brands can build their future strategies around. read more

The Changing Consumer: Consumer Preferences That Drive Tomorrow’s Products
The Changing Consumer: Consumer Preferences That Drive Tomorrow’s Products 150 150 thinkdm2
With a whirlwind of changing trends based on changing consumer preferences, it can be difficult to know where to focus new product developments and existing optimizations for the best results for your brand. That’s why it’s crucial for brands to continue to stay ahead of the curve and understand their consumer behaviors and preferences that hold the power to make or break repeat product purchases. read more

A Whole New (Digital) World: How can brands connect to consumers in an advanced digital realm?
A Whole New (Digital) World: How can brands connect to consumers in an advanced digital realm? 150 150 thinkdm2
How are different consumer activities being influenced by the rapid growth of technology and digitization of brands? Deep explorations into advanced digital technologies and solutions can bring brands closer to their target consumers. read more

Why Product Testing is the Key to Gaining Consumer Trust
Why Product Testing is the Key to Gaining Consumer Trust 873 640 thinkdm2
Investing in robust testing processes helps brands to position themselves as true industry leaders. read more

Curion Explores AI Effectiveness To Advance The Connection Between People And Brands
Curion Explores AI Effectiveness To Advance The Connection Between People And Brands 150 150 thinkdm2
Consumer-led industries are shifting toward Generative AI, from predicting market trends to enhancing consumer experiences. At Curion, we seek to understand how we can use AI to further our mission as an organization to better understand the consumer. Curion is embracing the support of AI to help us further interpret human behavior at scale as we continue to lead in this area. read more

Guardians of the Franchise: Safeguarding Success in the Competitive Landscape
Guardians of the Franchise: Safeguarding Success in the Competitive Landscape 150 150 thinkdm2
Since launching a new product offers only one chance at success, optimizing it to its fullest potential becomes crucial. Franchise protection is the ultimate business objective in the realm of productivity testing. Brands must adopt a vigilant approach to product performance initiatives to mitigate risks stemming from product changes due to supply chain changes and cost optimizations. read more
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