Food & Beverage

Balancing the Risks of Innovation Action and Inaction

Balancing the Risks of Innovation Action and Inaction 912 598 thinkdm2
Learn how to balance innovation and risk with strategies to avoid stagnation, stay competitive, and drive business growth. read more

Product Suicide: The Billion-Dollar Mistake Killing Big Businesses

Product Suicide: The Billion-Dollar Mistake Killing Big Businesses 902 607 thinkdm2
Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success. read more

Redefining Innovation with the Power of Small Changes

Redefining Innovation with the Power of Small Changes 892 603 thinkdm2
Curion explains how small-scale innovation like product tweaks and subtle pivots can drive big impact, lower risk, and keep brands agile in a fast-moving market. read more

The Products We Grew Up With Are at Risk of Disappearing From Shelves – If They Haven’t Already

The Products We Grew Up With Are at Risk of Disappearing From Shelves – If They Haven’t Already 1032 607 thinkdm2
Discover how the triple threat of shifting consumer preferences, rising inflation, and increased regulatory scrutiny is putting beloved legacy products at risk. read more

Curion QDA: A Legacy of Innovation in Sensory Science

Curion QDA: A Legacy of Innovation in Sensory Science 2048 1536 thinkdm2
Discover the legacy and future of Curion QDA™, a groundbreaking method in sensory science developed at Stanford and refined over 50 years to measure true consumer perception. read more

Why Is No One Talking About Product?

Why Is No One Talking About Product? 931 611 thinkdm2
CPG companies face a product crisis as consumers demand quality. Despite industry focus on pricing and marketing, product innovation remains the overlooked key to reversing market share decline and driving sustainable growth. read more

The Future of CPG Innovation

The Future of CPG Innovation 812 597 thinkdm2
The future of CPG innovation is now. With AI, sustainability, personalization, and experiential marketing reshaping the industry, brands that push boundaries will thrive. Discover the key trends driving change and how companies are leveraging data, technology, and consumer insights to stay ahead. read more

Overcoming Barriers to Innovation in the CPG Industry

Overcoming Barriers to Innovation in the CPG Industry 936 610 thinkdm2
Discover why innovation remains challenging for CPG brands and how overcoming common barriers like short-term pressures, cost concerns, and data silos can unlock new growth opportunities and drive consumer-centric innovation. read more

I Like You, But I Don’t Love You

I Like You, But I Don’t Love You 150 150 thinkdm2
Discover why Overall Liking (OAL) is outdated and how the Curion Score™ provides a superior, more actionable benchmark for product performance, driving innovation and market success. read more

Innovate or Renovate: The Imperative Crossroad Brands Must Conquer

Innovate or Renovate: The Imperative Crossroad Brands Must Conquer 150 150 thinkdm2
The survival of brands depends on bold choices around innovation or renovation. Dive into how consumer insights, market shifts, and daring innovation are reshaping industries and why playing it safe might mean falling behind. read more