Beauty & Fragrance

Scentmaxxing Isn’t New, the Internet Just Finally Gave It a Name!

Scentmaxxing Isn’t New, the Internet Just Finally Gave It a Name! 150 150 thinkdm2
Fragrance layering, hygiene routines, and scent collections aren’t new. Curion’s survey data shows the habits behind scentmaxxing and what they mean for brands. read more

What Cosmoprof Las Vegas Revealed About the Future of Beauty

What Cosmoprof Las Vegas Revealed About the Future of Beauty 150 150 thinkdm2
Cosmoprof Las Vegas reveals beauty’s future: longevity skincare, K-Beauty innovation, and fragrance wardrobing. See what Curion’s experts learned. read more

Five Trends That Will Shape the Future of Market Research

Five Trends That Will Shape the Future of Market Research 150 150 thinkdm2
Key takeaways from IIEX Europe 2026: why trust now outweighs AI features, data quality beats model choice, and human judgement still leads insights. read more

Movement or Fad? Keren Novack’s Question for CPG Brands

Movement or Fad? Keren Novack’s Question for CPG Brands 150 150 thinkdm2
In her first piece for the Forbes Business Council, Curion President Keren Novack breaks down how CPG brands can tell a real movement from a fad. read more

Why Rapid Prototyping Product Testing Is Replacing the Traditional Development Cycle

Why Rapid Prototyping Product Testing Is Replacing the Traditional Development Cycle 150 150 thinkdm2
Rapid prototyping product testing compresses months of consumer feedback into four days so your team can validate, refine, and launch with confidence before your competitor does. read more

AI in Product Research: Are You Getting Better Answers, or Just Faster Ones?

AI in Product Research: Are You Getting Better Answers, or Just Faster Ones? 873 572 thinkdm2
AI in product research is moving fast. But faster isn’t the same as better. Learn the real gap between speed and answers, and what it means for your next product decision. read more

A Turning Point for Human-Centered Consumer Insights at IIEX

A Turning Point for Human-Centered Consumer Insights at IIEX 2560 1947 thinkdm2
Human-centered consumer insights took center stage at IIEX North America 2026, where brands like PepsiCo, Estée Lauder, and Rivian showcased how behavioral research, contextual design, and responsible AI are reshaping the future of product and market research. read more

Branded vs. Private Label: What 2,345 Consumers Said About Switching

Branded vs. Private Label: What 2,345 Consumers Said About Switching 1488 993 thinkdm2
Private label is winning more shelf space. Here’s what 2,345 consumers said about branded vs. private label, and what your product must do to hold its ground. read more

Quirks Chicago 2026: Five Curion Perspectives on What’s Next in Insights

Quirks Chicago 2026: Five Curion Perspectives on What’s Next in Insights 2560 1707 thinkdm2
Curion shares five perspectives from Quirks Chicago 2026, covering GLP-1 research impacts, AI in market research, packaging innovation, and what’s driving smarter consumer insights decisions. read more

Past Prime? Not Even Close. Why Brands Are Missing the 50+ Growth Engine

Past Prime? Not Even Close. Why Brands Are Missing the 50+ Growth Engine 150 150 thinkdm2
Nearly half of 50+ aged consumers say they make the final purchase decision in health, beauty, and food for their household, but 93% say the brand message misses its mark. read more