Beauty & Fragrance

Straight from the Quirk’s Dallas 2026 Show Floor
Straight from the Quirk’s Dallas 2026 Show Floor 150 150 thinkdm2
Curion shares what we heard on the floor at Quirk’s Dallas 2026, from AI and digital twins to the growing demand for speed, clarity, and real human connection in research. read more

What We Learned at QRCA 2026
What We Learned at QRCA 2026 1024 768 thinkdm2
The Curion team shares key takeaways from QRCA 2026, including insights on AI moderation, acting techniques for moderators, and the future of qualitative research. read more

Structured Thinking in Research for Clarity, Speed, and Impact
Structured Thinking in Research for Clarity, Speed, and Impact 652 677 thinkdm2
Curion and Nestlé applied structured thinking frameworks to sensory research, improving clarity, speed, and strategic impact across the research lifecycle. read more

Comparing Sensory Methods for Product Optimization
Comparing Sensory Methods for Product Optimization 652 677 thinkdm2
Curion and Impossible Foods tested QDA® against choice-based methods for plant-based products, showing when speed, rigor, and consumer input best align. read more

Comparing Curion QDA® and Universal Scale for Meat Snack Profiling
Comparing Curion QDA® and Universal Scale for Meat Snack Profiling 652 677 thinkdm2
A Curion study compares QDA® and Universal Scale in meat snack profiling, revealing shared insights, unique strengths, and implications for product strategy. read more

Can a Contextualized CLT Replicate Real-World HUT Results?
Can a Contextualized CLT Replicate Real-World HUT Results? 652 677 thinkdm2
Curion and Reckitt show how contextualized CLTs can replicate real-world HUT results in fragrance testing, balancing speed, control, and consumer insight. read more

Balancing the Risks of Innovation Action and Inaction
Balancing the Risks of Innovation Action and Inaction 912 598 thinkdm2
Learn how to balance innovation and risk with strategies to avoid stagnation, stay competitive, and drive business growth. read more

Product Suicide: The Billion-Dollar Mistake Killing Big Businesses
Product Suicide: The Billion-Dollar Mistake Killing Big Businesses 902 607 thinkdm2
Avoid billion-dollar mistakes and discover how product testing failures derail launches, and how data-driven testing can turn risk into strategic success. read more

Redefining Innovation with the Power of Small Changes
Redefining Innovation with the Power of Small Changes 892 603 thinkdm2
Curion explains how small-scale innovation like product tweaks and subtle pivots can drive big impact, lower risk, and keep brands agile in a fast-moving market. read more

Curion QDA: A Legacy of Innovation in Sensory Science
Curion QDA: A Legacy of Innovation in Sensory Science 2048 1536 thinkdm2
Discover the legacy and future of Curion QDA™, a groundbreaking method in sensory science developed at Stanford and refined over 50 years to measure true consumer perception. read more
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