Beauty & Fragrance

CPG companies face a product crisis as consumers demand quality. Despite industry focus on pricing and marketing, product innovation remains the overlooked key to reversing market share decline and driving sustainable growth. read more

The future of CPG innovation is now. With AI, sustainability, personalization, and experiential marketing reshaping the industry, brands that push boundaries will thrive. Discover the key trends driving change and how companies are leveraging data, technology, and consumer insights to stay ahead. read more

Discover why innovation remains challenging for CPG brands and how overcoming common barriers like short-term pressures, cost concerns, and data silos can unlock new growth opportunities and drive consumer-centric innovation. read more

Curion’s experts share real stories and tips on engaging every generation, revealing how they connect deeply with each age group to uncover meaningful consumer insights. read more

Celebrate Fechner Day by honoring Gustav Theodor Fechner, whose groundbreaking work laid the foundation for modern psychophysics. His insights into the relationship between physical stimuli and human perception transformed psychology into a measurable science, influencing everything from neuroscience to AI. read more

Discover how to empower the next generation of sensory scientists. Learn about the unique origins of sensory science, core methods, and challenges facing new researchers. Join industry experts for insights and solutions to shape the future of the field. read more

Dive into the world of Thurstonian modeling for sensory discrimination testing. Learn how this powerful statistical approach transforms sensory differences into measurable values. read more

Explore how General Mills partnered with Curion to use smart sensors to track real-time usage of their Better-For-You products. This innovative technology goes beyond traditional surveys, revealing when and how much consumers really use these healthier options. read more