Beauty & Fragrance

Why Product Testing is the Key to Gaining Consumer Trust
Why Product Testing is the Key to Gaining Consumer Trust 873 640 thinkdm2
Investing in robust testing processes helps brands to position themselves as true industry leaders. read more

Curion Explores AI Effectiveness To Advance The Connection Between People And Brands
Curion Explores AI Effectiveness To Advance The Connection Between People And Brands 150 150 thinkdm2
Consumer-led industries are shifting toward Generative AI, from predicting market trends to enhancing consumer experiences. At Curion, we seek to understand how we can use AI to further our mission as an organization to better understand the consumer. Curion is embracing the support of AI to help us further interpret human behavior at scale as we continue to lead in this area. read more

Guardians of the Franchise: Safeguarding Success in the Competitive Landscape
Guardians of the Franchise: Safeguarding Success in the Competitive Landscape 150 150 thinkdm2
Since launching a new product offers only one chance at success, optimizing it to its fullest potential becomes crucial. Franchise protection is the ultimate business objective in the realm of productivity testing. Brands must adopt a vigilant approach to product performance initiatives to mitigate risks stemming from product changes due to supply chain changes and cost optimizations. read more

10 Sensory Revelations That Can Reshape Consumer Experiences
10 Sensory Revelations That Can Reshape Consumer Experiences 150 150 thinkdm2
The world of sensory science is experiencing a dynamic transformation. From diverse solutions that bridge the gap between data and emotions, to the thoughtful considerations behind product testing with children, these trends signal an industry poised for innovation. read more

10 Iconic Brands Who Successfully Evolved Their Products
10 Iconic Brands Who Successfully Evolved Their Products 150 150 thinkdm2
We’ve all experienced it. When we detect even the slightest change in our favorite products, it’s easy to feel annoyance or frustration. read more
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