Beauty & Fragrance

Updating Alienation Testing with a Wholistic Consumer Perspective
Updating Alienation Testing with a Wholistic Consumer Perspective 1226 801 thinkdm2
See how Nestlé and Curion are shaking up alienation testing to predict consumer reactions. Learn how to balance tradition with innovation, and keep products flying off the shelves for decades. read more

Small But Mighty: Delivering Big Results with Minimal Resources
Small But Mighty: Delivering Big Results with Minimal Resources 1021 722 thinkdm2
Learn how small sensory teams can deliver big results with limited resources. Experienced professionals come together on overcoming challenges, maximizing efficiency, and growing influence in sensory departments. read more

Meet The Generations: A Guide To Their Unique Traits and Spending Habits
Meet The Generations: A Guide To Their Unique Traits and Spending Habits 1228 812 thinkdm2
Understanding the power of generations is key for brands to connect effectively with their target audiences, as each group has unique preferences and values. By leveraging generational insights, brands can create tailored marketing messages that resonate, build customer loyalty, and drive innovation in product development and engagement strategies. read more

Top Trends from Quirks New York
Top Trends from Quirks New York 1200 630 thinkdm2
At Quirks New York, our team explored emerging market research trends and live speaking sessions. We traded notes and identified the top 10 trends set to impact our industry, with AI emerging as a key transformative force. The event highlighted the sector’s focus on new technologies, evolving consumer behaviors, and enhancing research’s strategic impact. read more

Tips For Creating a Better Brand Experience For Your Customers
Tips For Creating a Better Brand Experience For Your Customers 633 540 thinkdm2
How can brands captivate customers through immersive, multi-sensory brand experiences? We uncover real-world case studies from retail, beauty, apparel, food, and beverage brands that have mastered memorable brand experience strategies to create deep emotional connections that turn into customer loyalty. read more

What Does Value Mean To Your Consumer?
What Does Value Mean To Your Consumer? 1324 878 thinkdm2
Consumers are more mindful than ever about value tradeoffs, and if brands don’t understand what those tradeoffs are for their products, failure is bound to occur. It’s now a necessity for brands to lean into product testing and consumer research to uncover insights on value perceptions around their product, and what their consumers are willing to trade for a satisfied purchase. read more

Lessons Learned From Renowned Product Testing That Spans Half A Century
Lessons Learned From Renowned Product Testing That Spans Half A Century 150 150 thinkdm2
Curion’s 50 year history began with the development of QDA, now widely recognized and used as the foundation of many studies that involve the senses. Over half a century, we’ve learned valuable lessons dipped from the past, and the future of Curion remains bright. read more

What Does The “Healthy Consumer” Look Like?
What Does The “Healthy Consumer” Look Like? 150 150 thinkdm2
The health and wellness choices consumers are making are constantly reshaping markets and industries. So, why do they change so much and so often? We reveal factors that impact product purchases and uncover how the healthy consumer profile has changed over time, and future health trends brands can build their future strategies around. read more

The Changing Consumer: Consumer Preferences That Drive Tomorrow’s Products
The Changing Consumer: Consumer Preferences That Drive Tomorrow’s Products 150 150 thinkdm2
With a whirlwind of changing trends based on changing consumer preferences, it can be difficult to know where to focus new product developments and existing optimizations for the best results for your brand. That’s why it’s crucial for brands to continue to stay ahead of the curve and understand their consumer behaviors and preferences that hold the power to make or break repeat product purchases. read more

A Whole New (Digital) World: How can brands connect to consumers in an advanced digital realm?
A Whole New (Digital) World: How can brands connect to consumers in an advanced digital realm? 150 150 thinkdm2
How are different consumer activities being influenced by the rapid growth of technology and digitization of brands? Deep explorations into advanced digital technologies and solutions can bring brands closer to their target consumers. read more
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